Festivities included appearances by Lewis Hamilton and Toto Wolff to the world-famous Empire State Building Observatory and a never-before-seen F1 car demonstration down Fifth Avenue (Photo: Business Wire)
The Empire State Building (ESB) today unveiled a street-to-Observatory takeover for fans in New York City, in partnership with WhatsApp, that featured an appearance from Mercedes-AMG PETRONAS F1 Team driver Lewis Hamilton, to celebrate WhatsApp’s rapid growth in the United States, dynamic light show, and a street-side F1 car demonstration down New York City’s iconic Fifth Avenue. The chance for F1 fans to participate continues this week with an exclusive opportunity to see firsthand iconic Mercedes-AMG PETRONAS F1 Team cars and an immersive emoji experience.
“We are thrilled to use the Empire State Building’s authentic, international voice and for our Observatory to play host to the highest gathering of Mercedes-AMG F1 fans as we welcome guests to experience up-close viewings of the team’s cars and interactive WhatsApp emoji displays at the world-famous Empire State Building Observatory,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “It is great to welcome Lewis Hamilton and Toto Wolff to this WhatsApp partnership, only at the Empire State Building Observatory Experience,” he continued.
Once guests reach the iconic 86th Floor Observatory, fans can pose inside a WhatsApp chat with ESB’s unmatched New York City views as a backdrop and can view a Mercedes-AMG F1 W14 E PERFORMANCE show car, until May 7.
The Empire State Building Observatory recently underwent a $165 million reimagination that included the addition of a dedicated visitor entrance, an immersive museum with nine galleries, brand-new, bespoke Observatory Host uniforms, and a new 102nd Floor Observatory with unmatched view. The reimagined Observatory Experience was recently voted the number one attraction in the U.S. by Tripadvisor travelers for two consecutive years.
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